We’ve got “Aspiring Digital Marketing Coordinator” – that’s a common job title that you might like to apply for. So in this image, you can see what the headline looks like. That actually shows that you’ve really done your homework on what’s required, but that you’re ambitious and that you would like to make a difference. Next, I would put the difference you would like to make in your new career.įor example, what impact would you like to make if you’re going to become a Digital Marketer? Formula Part 4 – Write: The Difference You’ll Make in Your New Career These can also be skills you’ve gained from training or study that you’ve done. What are the common skills that employers seek in your new role? Then, I would put some keyword skills you discovered from your research of LinkedIn profiles and advertisements. Formula Part 3 – Write: Your Required Skills Formula Part 2 – Write: Your Goal Job TitleĪnd then, put a common job title – that’s the title that you’ve gotten from your research. So, you’re not claiming that you have that title, but you are stating these are your ambitions or aspirations. In the first part of your headline put the words either “aspiring” or “ambitious”. Headline = (1) “Aspiring/ Ambitious” (2) Your Goal Job Title (s) + (3) Required Skills + (4) How You Want to Make a Difference in Your New Career Formula Part 1 – Write: “Aspire/Ambitious” This is a 4 part formula that’s worked really well for a lot of my clients. The Proven LinkedIn Headline Formula in Changing Careers So, here’s the exact formula that I’ve used with many of my clients who’ve wanted to change careers that will help you construct a powerful headline. I want to match up the skills and the titles that I put in my career change headline with the most common ones that employers look for, but the ones that I can demonstrate as well. So, if employers are using the words marketing coordinator, digital marketing specialist, digital marketing assistant – these are going to give me an indication of what are the most common job titles and keywords that employers use when they seek staff.Īnd then, I can click into an advertisement to see the common skills I will be required to demonstrate in my new digital marketing career. Now, I’m going to put in the words “Digital Marketing” and see what advertisements come up because this is going to give me an employer’s perspective. But I’m from Australia and I’m using Seek because it’s the most popular one. There are millions of job boards out there depending on what country you come from. I’ve used Seek, but you could use Indeed. So, these will give me ideas around the common titles people might use to describe the career change that I want to make. They’re using words like e-commerce, UX strategy, digital marketing. People describe themselves as Digital Marketing Specialists, Digital Marketing Managers, and Digital Marketers. I’m looking for ways that people describe their job in this particular profession. Find Out More About Your New Goal Careerįor example, if I wanted to change my career to become a Digital Marketer, I go to LinkedIn and in the keyword search box I put in the term “digital marketing” and I click on People. The LinkedIn headline formula I’m about to give you makes you really stand out because it shows that you’ve done your homework on yourself, and on what’s required for your new role.īut before I give you this formula there are a couple of things you need to do first. I get asked this question a lot, “how do I construct a powerful LinkedIn headline when I want to change my career?” So, what do you put in your LinkedIn headline if you want to change your career? Switching careers is definitely not one of the easiest things to do.
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